First look: launch your own console

Today we're showing the hardware lab for the first time.

Design your console

You pick CPU, memory, media support and even the shell material. Every decision affects manufacturing cost and the minimum viable price.

The console wars

Launching hardware puts you at war with the NPC manufacturers. You'll need:

• Exclusives that sell your platform
• Third parties convinced to port their games
• A price that doesn't sink the company on the way

It's the biggest bet in the game. If it works, you stop paying royalties forever. If it doesn't… ask the companies that tried in the 90s.